People often think that bespoke software is prohibitive for their business. However, there is the danger that as your business grows, a “one size fits all” software program may no longer be appropriate for your needs. There is all the danger that you are paying for features that aren’t necessary for what you want. It is also worth noting there are issues and problems that can be solved using bespoke software that has been designed with your business in mind.
Customer relationship management software
For businesses, it costs less to retain the customers you have than to try and attract new ones. One way of ensuring that you hold on to the customers you have is via customer relationship management software (CRM for short).
CRM allows you to analyse marketing, deal with customer service issues, manage contacts as well as giving you the tools to break down trends in sales and act on them.
Increasingly, more people want to buy items online. While the item itself is important, the process of buying from a website is often a factor. Having an effective e-commerce for your business could be the deal breaker when it comes to a sale or potentially retaining customers.
Another example of this is allowing people to use electronic card readers. Increasingly more people are moving away from using cash, so having an alternative to hand could increase your potential customer base. It is also possible that if you offer food delivery this could be a way to do this for yourself rather than through a third party.
Sending out invoices takes time and the whole process of making sure you have the right details, using the correct footers and headers etc can take up time that could be spent elsewhere. Therefore it is worth investing in an automated invoicing system that has been designed with your business in mind, while also being flexible enough so that you can change it as your client base grows.
Creating virtual loyalty cards
Increasingly companies are moving away from paper based loyalty cards. It is understandable- there are more costs involved with printing out these cards, plus you have to make sure that they are stamped correctly. It may not seem like much, but the costs can add up.
For customers, there is also the issue that paper cards get lost. Therefore, a “virtual” loyalty card will allow people to claim their rewards without having to waste time fumbling through their wallets.
We can help
These are just a few examples of how bespoke software can improve your business. An investment in the short term could mean massive long term gains for you, at a price that is more affordable than you may think. At Streamsoft, we can develop specially created bespoke software, guiding you from initial consultation through to the final live phase. For more information or to discuss a potential project, please contact us today to see what we can do for you.