In recent times, smartphones have become ever more sophisticated. What this also means is that more people are dependent on their phone when it comes to looking up and using businesses online. Whether you are looking to target your local area, across the country or across the world, here are a few tips to help you get your business into the mobile market.
Make sure your website is mobile friendly
You could have a well presented and designed website that works perfectly on a desktop or a laptop. But there is the risk that the same website when viewed on a tablet or smartphone could may it less accessible. The easiest way to check this is to look up your own website on your phone to see how it displays and how user friendly it is.
Develop an app
There are a number of ways that an app can benefit your business, especially when it is specifically tailored to the needs of your customers. For example, if you run a café, it is possible to develop a food ordering app that allow for convenient payment, either before the food is delivered or on collection.
Booking system apps can also be useful for a range of businesses, reducing the risk of double bookings.
Marketing for mobile
There are various ways that mobile marketing can get your business out there. Geolistings makes it easier for you to focus promotion on a local area, something that is especially useful if you are promoting a business with a specific physical location (such as a shop or restaurant).
It is also important to consider how people will consume your promotional content when using their mobile. This can including using shorter sentences, high resolution images and videos with captions (a lot of mobile users view videos without any sound).
Voice searches are also becoming increasingly common, so it is worth checking to see how easy it is for people to find your business when making a voice search for a particular product or service.
While people use their phones for online content, it is also worth remembering that text marketing can still be effective, provided that the person has previously used and liked the product before. Special discounts can often be an added incentive to prevent people from unsubscribing.
The fact is that even the best businesses will have issues every now and then. Effective customer service will mean that even if a customer has a complaint they may be turned around if you can offer efficient on-site and in-app support.
We want to help
Streamsoft is dedicated to developing effective apps and software development, designed to help you make more from your business. We work closely with you from the initial idea right through to the live launch. If you are interested and would like to know how we could create a bespoke app to benefit your business please contact us today so we can discuss the process in more detail.